CRM Functional

SAP CRM 7.0 EHP2 Functional Training Curriculum

1. SAP CRM Overview

• Introduction to SAP CRM
  CRM Architecture
  CRM Application
  R/3 & CRM – Relationship Overview

2.  SAP CRM Modules Overview

• Marketing
  Sales
  Service
  Middleware
  CIC
  Web Ui

3. SAP CRM Interfaces

• Graphical User Interface
  Web User Interface
  SAP Easy Access menu
  Implementation Guide

4. CR 100-Base Customization

• Business partners
  BP Roles, BP Grouping & BP Relationships
  Organizational Management
  Organizational Model, Org Determination
  Territory Management
  Product Master
  Categories and Hierarchies, Product types Attributes & Set Type
  Business Transactions
  Item Category
  Pricing
  Action Profiles
  Billing
  Text management
  Date Management
  Partner Processing
  Status Profile Management

5. CR580- CRM Web User Interface (WEB UI)

• Architecture of WEB UI
  UI Concept & UI Component Concept
  Navigation Bar & Business Roles
  UI Configuration
  Personalization
  Additional Features in Web UI

6.  CR500-Middleware

• Middleware Overview- Architecture
  Data Exchange Concept
  Connections between Backend R3 and CRM System
  Objects
  Creating and assigning logical systems to client
  Creating RFC Destinations
  Data Replication between ECC and CRM for Preliminary settings
  Administration Console Settings
  Queue , BDOC’s Administration
  Data Distribution/ Transfer between systems

7.  CR300-Sales

• Sales Cycle
  Opportunity Management
  Cross Systems Copy controls
  Sales Contract Management
  Quotation Management
  Order Management
  Distributing transactions to R3 System
  Activity Management
  Territory Management
  Credit Management

8.  CR600-Marketing

• Marketing Planning & Campaign Management
  Market Segmentation
  Target groups
  Trade Promotions/ Deals
  Key figure Planning – Baseline/ Uplift
  Scenario Planning
  Campaign Execution
  External list Management
  Lead management
  Lead Questionnaire
  Status Management

9.  CR700-Service

• CRM Service Overview
  Installed Base
  Service Products
  Objects
  Service Agreements & Service Contracts
  availability time, Service Plans, SLA Profiles and Response
  Service order management
  Service Confirmation
  Resource Planning Overview
  Warranty Management
  Complaints and Returns
  In house Repair
  Internet customer self service

10.  CR410-Interaction Center

• Agent functions and processes in IC
  Overview of front office frame work
  CIC Profile
  Customer-specific work spaces
  IC Component Configuration
  Agent Inbox

 

---

SAP CRM Functional Online training in Hyderabad

What is SAP CRM Functional?
The SAP CRM solution supports sales, marketing and services processes through a variety of provides flexible and interaction channels and timely analyses as the basis for business decisions. The training explains how a Customer Relationship Management application supports an organization in many ways including automating, organizing, and synchronizing various operations covering customers, business partners, sales, marketing, and operations. The participants will earn functional capability by learning through different scenarios and the associated practical solutions on CRM module.

In SAP CRM there are two types,

Functional Training

Technical Training

SAP CRM Functional Training as a feature of the SAP Business Suite offers everything that organizations require to drive a productive client relationship administration. The SAP CRM Training arrangement underpins promoting, deals, and administrations forms through a variety of cooperation channels and gives adaptable and auspicious examinations as the reason for business choices. The SAP CRM Training educational modules are organized along these illustrated key territories.

Who should take SAP CRM Functional Online training?

MM Consultant,
Project manager,
Strategic Purchaser,
Operational purchaser,
Buyer,
Purchasing Assistant Employee,
Goods Recipient,
Purchasing Davison Manager,
Procurement manager,
End user,
Super User,
Director Purchasing,
VP Purchasing, etc

From this course you acquire the following

Foundational understanding of Channel of CRM, CRM web user interface

Learn about BP roles and relationships, Organizational data determination

Understanding of Monitoring and error handling and Marketing analytics

Overview of Pricing fundamentals and BDoc modeller

Our Training is designed & imparted in a systematic manner by the industry-expert trainers that makes it very easy to acquire and expand SAP CRM skills quickly. We create quality content with live examples & provide complete guidance during & after the training is over.

In SAP CRM Training, as competitive environment is developing in Business, the spotlight of a majority of companies has been on one of its most important assets customers. Best Way Technologies runs the SAP CRM Training path below the tutelage of nice challenge rely experts and all the instructions are carried out on 100% digital interactive platform. To understand extra details about the net training touch help desk nowadays.

SAP CRM Training gives an extensive variety of programming arrangements as a piece of SAP Business Suite which is open and adaptable and can bolster diverse sorts of working frameworks, applications, equipment stages and databases from a large portion of the merchants. SAP CRM Training is one of the significant arrangements that are given in this suite. SAP CRM depends on SAP NetWeaver that can be utilized for custom improvement and coordination with different frameworks and applications.

Q1: What is SAP CRM Functional?

A1: SAP CRM Functional refers to the role of a functional consultant who specializes in implementing and customizing SAP Customer Relationship Management (CRM) software to meet the specific business requirements of an organization. The functional consultant focuses on understanding business processes, configuring the CRM system, and delivering solutions that enhance customer relationship management.

Q2: What are the key modules in SAP CRM Functional?

A2: SAP CRM Functional includes several key modules, such as:

• Sales Management: Managing sales processes, leads, opportunities, and quotations.
• Marketing Management: Planning and executing marketing campaigns, lead generation, and customer segmentation.
• Service Management: Handling service requests, customer inquiries, and service contracts.
• Interaction Center: Managing customer interactions and providing personalized customer service.
• Customer Analytics: Analyzing customer data and generating insights for better decision-making.

Q3: What is the role of a SAP CRM Functional Consultant?

A3: The role of a  CRM Functional Consultant involves collaborating with business stakeholders to understand their requirements, configuring the SAP CRM system to meet those requirements, conducting testing and validation, providing end-user training, and supporting the system post-implementation.

Q4: How does SAP CRM Functional help improve customer relationship management?

A4: CRM Functional helps improve customer relationship management by providing a comprehensive platform to manage customer interactions, sales, marketing, and service processes. It enables organizations to gain a 360-degree view of their customers, deliver personalized experiences, and build stronger relationships.

Q5: Can SAP CRM Functional be integrated with other SAP modules?

A5: Yes, CRM Functional can be integrated with other SAP modules such as  ERP (ECC),  BW (Business Warehouse), and  S/4HANA. The integration ensures seamless data exchange between different systems and enhances the efficiency of end-to-end business processes.

Q6: What is the process of implementing  CRM Functional in an organization?

A6: The implementation process involves several stages, including requirement gathering, system configuration, data migration, testing, training, and finally, system Go-Live. Post-implementation support and continuous improvement are also crucial for the success of the CRM system.

Q7: How can students learn SAP CRM Functional?

A7: Students can learn CRM Functional through official SAP training courses, online tutorials, hands-on practice in SAP sandbox systems, and participation in CRM-related projects. Certification programs are also available to validate their knowledge and skills.

Q8: What are some common challenges faced during SAP CRM Functional implementations?

A8: Common challenges include mapping complex business processes to CRM functionalities, data quality and consistency issues, user adoption and change management, integration complexities, and aligning CRM processes with the organization’s sales and marketing strategies.

Q9: What are some benefits of using CRM Functional for businesses?

A9: Some benefits include improved customer satisfaction and loyalty, streamlined sales and marketing processes, efficient customer service management, enhanced customer data analysis, better lead generation and conversion rates, and increased sales revenue.

Q10: How can SAP CRM Functional help organizations during marketing campaigns?

A10: CRM Functional assists organizations during marketing campaigns by providing tools for targeted customer segmentation, personalized messaging, campaign tracking, and lead management. It enables businesses to measure campaign success and optimize marketing efforts based on real-time data insights.